I Love Ugly is an independent menswear brand founded in Auckland, New Zealand in 2008 by Valentin Ozich.

Built on a foundation of art, design and independent thinking, I Love Ugly creates premium menswear with a distinctive point of view. With a focus on considered design, quality and modern silhouettes, the brand has built an international following and a reputation for elevated everyday essentials, with particular authority in pants.

Today, I Love Ugly continues to evolve beyond its streetwear origins into a complete modern wardrobe, spanning mainline menswear, activewear, accessories and lifestyle products. At its core, I Love Ugly exists to inspire creativity and ambition through product, storytelling and collaborations with artists, designers, athletes, creators and entrepreneurs.